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Search Engine Optimisation
Does my site need to be on page
one of Google?
Some of our clients just want to use their web site
as a back up and supporting resource to other marketing
activities so in these cases Google is not important.
For all others the better the rating the more hits
you get , the more hits you get the more important
your site is in the eyes of the search engines,
the more important it is the higher the ranking,
the higher the ranking the more hits you get ....
on so on - you get the idea.
Can you Guarantee to get me to number
one?
The answer to that is Yes we could, but we don't.
But don't be fooled, many companies offer this guarantee
and unless you are happy that your domain name is
what people will be looking for it is of no real
value. Let me explain:-
Take Truska, our
domain name is truska.com. Type Truska into Google
and you are most likely to find me in the top 3
or 4 and probably number 1. Looks good, yes. But
I provide web design, hosting, document management
and backup services. So who, unless they know about
Truska, more later, is going to type in Truska to
find a web designer - I suggest nobody. What I need
to be listed in Google for is Web Design or Document
Management. Try that I still have a long way to
go to be page 1. Using product brand names can often
get you listed higher. In our case type INVU in
and we should be on page 1.
Regarding your business name and why
is it less important. If someone wants to find you
and they know about you they will find you, if not
on the web and your site they will use other on-line
and off line directors etc. so being guaranteed
number one for Truska is of no really help. I will
probably be well rated anyway with a decent site
but potential clients searching for me will find
me one way of the other. What I want, or in the
words of the Spice Girls, "what I really really
want" is to be number one for "web design".
More and more people are using place names, geographic
searches, now such as web design belfast. That is
a good first target and there are ways of promoting
that which we build into all our web sites as standard.
It is simply put your name and full address on every
page of your site.
The whole art, and some say it is
an art, others a science, of search engine optimisation
constantly developing and changing. At Truska we
build into our sites the basic principle of optimisation
but, just like a bricks and motor shop or showroom,
the design and build of the site, shop or showroom
is only the start. Each day you will tidy up, clean
and hoover your showroom, each week you will wash
the windows, at least once a month, and probably
more often, you may change your display, every year
you may even paint the outside and at christmas
you may even add a tree, decorations and lights.
Your web site is no different, it requires on-going
work to ensure it stays prominent. Listed below
are a few of the many things that can be done to
help you achieve that elusive number one for your
business:
-
Make sure the site is focused
on what you want to sell or say
-
Keep it fresh looking and make
changes every week, or month at the very worst
-
Build a quality set of in-bound
links
- Use a reliable and informative analytical system
to study your visitors profiles and how they found
your site - act on the results
-
Ensure you have a site map that
is kept up to date with changes to the site
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If selling products on-line
submit to Google Products and other similar
directories
-
Make sure your pages are well
key word optimised - don't be greedy
Beyond this there are hundreds of
other tasks that will all help. Truska can help
and advise here. we do a lot of the work in house
but also, where appropriate, enlist the help of
specialists in the field.
Some useful wed sites and tips on
some things you ca do your self can be found on
our SEO Tips page.
How can Truska help you?
Our expertise in search engine optimisation is extensive.
To Optimise properly takes time and effort. At Truska
we can either advise and help you in deciding what
needs done or we can work much more closely with
you to implement an on-going program of optimisation.
Like a traditional high street store you have to
keep your eye on the market and continually amend
and adjust you actions to ensure on-going and continual
business, a web site is no different.
To discuss an optimisation project please
give us a call. We will then discuss with you a
plan and provide a cost to implement. If accepted
then we can proceed with the work.
Ensuring your site is found in the search
engines is very important if the site is to work
for you.
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