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Truska Enterprises

Web & Computer Solutions for Business & Industry
Offers from Truska

 

We periodicaly include some links to books and other products which may be of interest to our readers. These will be included through out the site at appropriate places and on these club pages.

We are offering some of the series of Dummies for Computer Books . Please use the links below to purchase these.

Also available are some very good networking books that we use as the basis of growing our business at Truska.

These offers and others are also notified by e-mail to members of Club Truska who subscribe to the offers selection.

In most cases it is possible to click on the product image or buy button below and add the product to your basket, then return here to select another product or browse the shop for other products. Carraige charges, if charged, are usually based on an order rather than on the number of items and are not included in the price quoted on htis page.
The Worlds Best Known Marketing Secrets

This text discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan.

Business by Referral

Introduces the art of generating referrals through networking with business associates, friends, and colleagues, and suggests tactics for increasing one's visibility.

Review by Amazon

Seven Second Marketing
How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

Primer for Business Professionals in Doing Presentations

Seven Second Marketing is a primer for business professionals in doing brief introductions at networking events. There is a proliferation of networking organizations out there. If you would like to "stand out" in the crowd when you have to introduce yourself to a group of other business professionals - then Seven Second Marketing will show you how to use Memory Hooks that will enable you to do just that. Feel free to send me your own Memory Hooks for future editions.

Review by Author

Masters of Networking

 

The Internet for Dummies

Billed as a book for beginner to intermediate level Internet users, this guide covers all the basics at a level of depth suitable for those with no previous knowledge. It also aims to give you that little bit of extra understanding, so that your first forays into the Internet are better informed about its range and scope. For example, the first part of the book introduces the Internet, explaining what it does and how it works. You'll learn about the wide reach of the Internet, and about ensuring that your own data remains private when you want it to. You'll also find out about how to keep the Internet safe for the children in your household. But as well as that you'll pick up on intranets and extranets, two Internet-like systems that can benefit companies or organizations, which, while important, are not necessarily things that the absolute beginner needs to know about.

Review by Amazon

Windows XP for Dummmies

Windows XP for Dummies does a good job in its role as the flagship of the Dummies line, providing Windows novices with a guided introduction to Microsoft's latest and most feature-rich operating system for everyday computer users. Its treatment of computer, Windows and Internet fundamentals is among the best on the market, and author Andy Rathbone has an appealing way of writing that's simultaneously fun and detail-rich. If you're a Windows novice--meaning you don't know how to undelete a file that's been sent to the Recycle Bin, or what a Web browser is, or what it means to "cut and paste" text--you will get a lot out of Rathbone's work.
Some aspects of this book could be better, such as the part of the networking chapter that calls for an Ethernet hub without noting that a switch, though possibly more expensive, would do the job better, without any additional hassle. The networking coverage also does an inadequate job of explaining how to share a cable modem or DSL connection among several computers. This is a serious shortcoming, and we're getting to the point in our evolution as a society of computer users at which we can assume that everyone knows what the "Cancel" button does and would rather read about the newer, more exciting things that Windows XP can do. Even the dummies aren't that dumb anymore.

But, that said--and Rathbone does confine a lot of the really elementary stuff to a skinny introductory chapter--this book is a boon to people who aren't familiar with Windows XP or its immediate predecessors (including Windows 95, Windows98, and Windows Me). It's also great for people who have learned a little about Windows on the job or from their kids, and want to expand on what they know.

Review by Amazon

The Internet
The Rough Guide 2002

The Internet moves at lightening speed and if you are new to the online world it can be a touch intimidating. However, as Angus Kennedy makes clear in The Rough Guide to the Internet 2001, you don't need to know much before you can find your way around all the different sites.
The first half of this pocket-sized book covers the basics, with step-by-step instructions on everything you will need to know from choosing an Internet service provider to building your own Web site and the second part is a condensed listing of Web sites to get you going.

The style of this smart book is very refreshing. Kennedy does not mince his words and his guide is likely to turn you into a net guru in next to no time. This updated edition is packed with practical advice including the latest on MP3s, information on how to log on while you are on the road and also includes a concise potted history of the Web.

If Tony Blair was serious about getting the UK online he would insist that everyone got a copy of this book in their Christmas stockings.

Review by Amazon

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